Thursday, October 31, 2019
The Turn of the Screw Essay Example | Topics and Well Written Essays - 1000 words
The Turn of the Screw - Essay Example Hence, the prologue introduces the story as a long-kept secret that is about to be revealed. The secret as narrative strategy consists in the omission of information by the narrator, in order to maintain the narrative suspense among the readers, which can be compared to Douglasââ¬â¢s attitudes towards his audience. An atmosphere of mystery surrounds Douglasââ¬â¢s introduction of the story: his agitation, his reluctance to tell too many details (ââ¬Å"Youââ¬â¢ll easily judgeâ⬠¦ you willâ⬠[24], ââ¬Å"That will come out. I donââ¬â¢t anticipateâ⬠[28]) and his hiding of the governessââ¬â¢s manuscript before he decided to read it. From the prologue, it becomes obvious that the narrator is not only a subject who tells, but also a subject who allows herself/himself to remain silent. As soon as the narrator chooses ââ¬Å"not to tellâ⬠everything, we notice that the great secret of the ghostly experience is made of a chain of ââ¬Å"littleâ⬠secrets, some of which are partially revealed (the cause of the former governessââ¬â¢s death, the reason of Milesââ¬â¢s expulsion from boarding school), whereas others remain untold, and the very ending of the story becomes a secret to the readers, that is, Milesââ¬â¢s death, a question that has generated a lot of interpretations among the scholars. Priscilla Walton assumes Milesââ¬â¢s death as a Pyrrhic victory of the governessââ¬â¢s over the ghost of Peter Quint, who possessed little Miles (315). She states that he died due to his conflict on sexualities. On the contrary, Teahan claims that Miles was strangled by the governess. The climax of the story coincides with the governessââ¬â¢s fatal ââ¬Å"readingâ⬠of Miles: unable to tolerate the ambiguity of his failure to conform to her polarized stereotypes of the sexually innocent ââ¬Å"angelâ⬠and corrupt ââ¬Å"fiendâ⬠â⬠¦, she fixes his meaning by strangling him in a deadly literalization of the recurring metaphors of ââ¬Å"seizingâ⬠and ââ¬Å"graspingâ⬠that track her struggle
Tuesday, October 29, 2019
Technology and its affect to geography research Essay
Technology and its affect to geography research - Essay Example GIS is changing the landscape of geographical technology with its novel ways of data collection, measurement, modeling, structuring, indexing, processing, and visualizing. The recent era has seen many technological improvements in the field of geographic research by advancing spatial technology including aerial photography, aviation, and remote sensing (Shelley, Bigler, and Aspinall, 38). The cold war era was one during which important developments were made in the field of space technology. The pressure and the space race prompted fast response from both sides and so the cold war was significant in sparking a competition which speeded geographic research. This also coincided with generous federal budgets for such projects and hence, many key developments were during this time. The time also corresponds to when people started examining the role of geographic research on the society and lives of the people. Some technologies developed after the cold war era includes GIS, micro-computers, and the internet. Indeed, these three technologies go hand in hand. Without powerful microcomputers it would be nearly impossible to model and analyze large volumes geographical data and without the internet long distance communication would not be so easy. Remote sensing has allowed the gathering of long distance geographical data without direct contact. This has enabled large amounts of spatial data to be captures and stored into a GIS without having to establish close contact. GIS now work to record, store, analyze, and map geographical data obtained from a GIS. There has already been close contemplation regarding the social, economic, and strategic implications of using a GIS. Many organizations and cities have implemented their own GIS and strategies so as to make use of the spatial data to their full potential. A GIS combines many layers of location data to allow a better spatial visualization of a place. The GIS system infrastructure is supported by cartographic
Sunday, October 27, 2019
Disadvantages of Physical Education
Disadvantages of Physical Education Mandatory physical education for students in elementary through high school is designed with the best intentions like promoting a healthier lifestyle, and aiding students in uncovering their potential talent. But as good as these intentions may seem they all fall short of its goals due to restricting students freedom of choice, a mounting budget deficit, and constant bullying. All these countless shortfalls cause a string of unforeseen problems such as impairing academic success, vast emotional damage, immense psychological harm, and painful physical damage. Although many parents consider physical education as an important part of the public education system, children should not have to participate in physical education if they do not want to. Physical Education should not be mandatory in public education for students in elementary through high school since it impairs learning, emotional, and physical harm to students causing immense damage that are not beneficial to students. I am troubled about mandatory physical education for students in elementary through high school. Physical education went through a long journey to become what it is today. It all started in 776 B.C. where Greeks held the first Olympiad. Later on in 1814 Demark establishes the Bill of 1814 the first ever compulsory physical education bill. In 1825 Charles Beck becomes the first teacher to teach physical education. In 1866, California passed the physical education legislation, becoming the first state to ever do so. Afterwards in 1896 Athens, Greece held the first modern Olympic game (Zeigler). Throughout all these years, physical education maintained its core values, fostering an environment for students to improve their comprehension, skill sets, capacities, and principles (Kelso). Problem starts when physical education becomes mandatory especially in schools where all these values begin to shift for the worst part. Students lose their freedom of choice, being forced into a highly co mpetitive world of sports where injuries, psychological drama, and fear of losing become a predominant possibility (FLEMING). Whether physical education should be made mandatory in public education for students in elementary through high school is a highly controversial topic since physical education comes with a heavy price by stripping students of their freedom of choice, and a enhanced education due to lack of funding. Making physical education mandatory in public education for students in elementary through high school intensifies an ongoing budget crisis. In just the state of California alone there is already an 11.2 billion dollar deficit. Across the United States, state tax revenues are down because of the worldwide economic slump. Each year schools receive only limited amounts of state and federal funding, funds depend on population and student academic performance (BBC). According to the Los Angeles Times many schools are already struggling with increased furloughs, and widespread teacher layoffs(Mehta). If physical education were to become mandatory then funds would be stretched even more sparsely. For example making physical education compulsory in elementary and high schools nationwide would be establishing an entirely new department just for physical education, and building new gyms and football fields. All these so called innovations take away scarce resources which could have been bette r used on vital academic lessons. Our students deserve a better future and making physical education mandatory is not the answer. Ms. Weissman, the current head of physical education at Tenafly High School argues that physical education helps students uncover their hidden talent, and helps them use it to their full potential (Weissman). I cannot argue the fact that physical education allows students to try out diverse sports and experience a variety of sports. Nevertheless students can uncover their talents outside of school sidestepping the bullying and physiological damage that usually occurs with physical education. According to a nationwide poll in 2004 done by Southwest Wisconsin Youth Survey 19% of all teens responded to some or quite a bit when asked how much do you worry about being picked on or physically hurt by another teen? (SWYS). Also, 19% is an enormous number that means that two out of every ten students are being bullied. Besides 19% is an understatement since most students that are bulled are too ashamed, scared, or hurt to admit it. There are countless more students that are being bullied but are not documented. Students have a hard time learning when they are constantly being bullied and put down by fellow classmates. Being successful in sports only occurs when both talent and interest are mixed in. Physical education in school only impairs on student academic success it should not be made mandatory. Cristina S. Barroso the current assistant professor of health promotion and behavioral science at University of Texas Health Science Center argues that physical education should be mandatory since the government is concerned about the well being of its citizens by promoting physical activity in students through mandatory physical education assists students in fighting obesity, and maintaining long-term habits of working out (Barroso). While I cannot argue the fact that physical activities promote good health my point is that students should at least be allowed a choice. They should be able to do what they want with their body. They are young sensible adults on the verge of adulthood and deserve to be able to make their own decisions and learn from their own mistakes, it is all part of life and growing up. An essay appeared in Journal of Law and Education, a journal published by the University of South Carolina Law Center. In School Liability: The Danger of Mandatory Physical Educatio n Classes, Heather Sanders the Health argues that forcing students to do what they may not want to do can lead to dire consequences. Consequences like depression, injuries, and anxiety are just a few of the many consequences that occur when physical education becomes mandatory (Sanders). It is also outrageous to say that physical education can actually make a real world difference to students health. Physical education is highly inefficient; there are countless more efficient ways of ensuring a healthy population than forcing students to run a lap once a week, a simple change in their diet to healthier foods and walking instead of driving to school would do just fine (NCCDPH).Taking away freedom of choice for students is a big mistake since having freedom is essential to being an America, physical education should not be compulsory in public education for students in elementary through high school. No one can argue the fact that exercise is highly beneficial for people of all ages but making physical education mandatory for students in elementary through high school is not the answer. The goal of physical education is to encourage a healthier lifestyle, promoting students to become well rounded individuals, and assisting students in finding their potential talent, but in reality all these benefits fall short once physical education becomes mandatory. Once students lose their freedom of choice, have budget cuts kick in, and are constantly being bullied a series of unforeseen problems arises such as underperforming academically, vast emotional damage, immense mental suffering, and constant physical abuse. Disadvantages Of Physical Education Disadvantages Of Physical Education Mandatory physical education for students in elementary through high school is designed with the best intentions like promoting a healthier lifestyle, and aiding students in uncovering their potential talent. But as good as these intentions may seem they all fall short of its goals due to restricting students freedom of choice, a mounting budget deficit, and constant bullying. All these countless shortfalls cause a string of unforeseen problems such as impairing academic success, vast emotional damage, immense psychological harm, and painful physical damage. Although many parents consider physical education as an important part of the public education system, children should not have to participate in physical education if they do not want to. Physical Education should not be mandatory in public education for students in elementary through high school since it impairs learning, emotional, and physical harm to students causing immense damage that are not beneficial to students. I am troubled about mandatory physical education for students in elementary through high school. Physical education went through a long journey to become what it is today. It all started in 776 B.C. where Greeks held the first Olympiad. Later on in 1814 Demark establishes the Bill of 1814 the first ever compulsory physical education bill. In 1825 Charles Beck becomes the first teacher to teach physical education. In 1866, California passed the physical education legislation, becoming the first state to ever do so. Afterwards in 1896 Athens, Greece held the first modern Olympic game (Zeigler). Throughout all these years, physical education maintained its core values, fostering an environment for students to improve their comprehension, skill sets, capacities, and principles (Kelso). Problem starts when physical education becomes mandatory especially in schools where all these values begin to shift for the worst part. Students lose their freedom of choice, being forced into a highly co mpetitive world of sports where injuries, psychological drama, and fear of losing become a predominant possibility (FLEMING). Whether physical education should be made mandatory in public education for students in elementary through high school is a highly controversial topic since physical education comes with a heavy price by stripping students of their freedom of choice, and a enhanced education due to lack of funding. Making physical education mandatory in public education for students in elementary through high school intensifies an ongoing budget crisis. In just the state of California alone there is already an 11.2 billion dollar deficit. Across the United States, state tax revenues are down because of the worldwide economic slump. Each year schools receive only limited amounts of state and federal funding, funds depend on population and student academic performance (BBC). According to the Los Angeles Times many schools are already struggling with increased furloughs, and widespread teacher layoffs(Mehta). If physical education were to become mandatory then funds would be stretched even more sparsely. For example making physical education compulsory in elementary and high schools nationwide would be establishing an entirely new department just for physical education, and building new gyms and football fields. All these so called innovations take away scarce resources which could have been bette r used on vital academic lessons. Our students deserve a better future and making physical education mandatory is not the answer. Ms. Weissman, the current head of physical education at Tenafly High School argues that physical education helps students uncover their hidden talent, and helps them use it to their full potential (Weissman). I cannot argue the fact that physical education allows students to try out diverse sports and experience a variety of sports. Nevertheless students can uncover their talents outside of school sidestepping the bullying and physiological damage that usually occurs with physical education. According to a nationwide poll in 2004 done by Southwest Wisconsin Youth Survey 19% of all teens responded to some or quite a bit when asked how much do you worry about being picked on or physically hurt by another teen? (SWYS). Also, 19% is an enormous number that means that two out of every ten students are being bullied. Besides 19% is an understatement since most students that are bulled are too ashamed, scared, or hurt to admit it. There are countless more students that are being bullied but are not documented. Students have a hard time learning when they are constantly being bullied and put down by fellow classmates. Being successful in sports only occurs when both talent and interest are mixed in. Physical education in school only impairs on student academic success it should not be made mandatory. Cristina S. Barroso the current assistant professor of health promotion and behavioral science at University of Texas Health Science Center argues that physical education should be mandatory since the government is concerned about the well being of its citizens by promoting physical activity in students through mandatory physical education assists students in fighting obesity, and maintaining long-term habits of working out (Barroso). While I cannot argue the fact that physical activities promote good health my point is that students should at least be allowed a choice. They should be able to do what they want with their body. They are young sensible adults on the verge of adulthood and deserve to be able to make their own decisions and learn from their own mistakes, it is all part of life and growing up. An essay appeared in Journal of Law and Education, a journal published by the University of South Carolina Law Center. In School Liability: The Danger of Mandatory Physical Educatio n Classes, Heather Sanders the Health argues that forcing students to do what they may not want to do can lead to dire consequences. Consequences like depression, injuries, and anxiety are just a few of the many consequences that occur when physical education becomes mandatory (Sanders). It is also outrageous to say that physical education can actually make a real world difference to students health. Physical education is highly inefficient; there are countless more efficient ways of ensuring a healthy population than forcing students to run a lap once a week, a simple change in their diet to healthier foods and walking instead of driving to school would do just fine (NCCDPH).Taking away freedom of choice for students is a big mistake since having freedom is essential to being an America, physical education should not be compulsory in public education for students in elementary through high school. No one can argue the fact that exercise is highly beneficial for people of all ages but making physical education mandatory for students in elementary through high school is not the answer. The goal of physical education is to encourage a healthier lifestyle, promoting students to become well rounded individuals, and assisting students in finding their potential talent, but in reality all these benefits fall short once physical education becomes mandatory. Once students lose their freedom of choice, have budget cuts kick in, and are constantly being bullied a series of unforeseen problems arises such as underperforming academically, vast emotional damage, immense mental suffering, and constant physical abuse.
Friday, October 25, 2019
The Aesthetics of Pop Music Essay -- Popular Music
ââ¬Å"It All Sounds The Same These Days!â⬠à à à à à In just about every home in America at just about any given time the words: ââ¬Å"It all sounds the same these days!â⬠is uttered to a teenage child, while the mother is screaming ââ¬Å"Turn it down!â⬠in the background. The teenager storms to his bedroom and turns the radio up to full volume and thinks, ââ¬Å"They just donââ¬â¢t get it!â⬠Then proceeds to dance around the room singing into the hairbrush. This is the pleasure principal of pop music. Whether accredited to innocence or ignorance, a unreconciled naivety has survived this culture since its inception. Theyââ¬â¢re everywhere. We cannot escape the wrath of teen pop bands, you can love ââ¬Ëem or hate ââ¬Ëem, but they are a representation of an ever changing culture. à à à à à What is the pop music phenomenon? Most pop music uses a ââ¬Å"commercialâ⬠approach to songwriting which limits the use of complicated musical devices, this is said to be what makes pop music. ââ¬Å"Popular music is popular because the composition hears for the listener and is pre-digested.â⬠(Adorno, Theodore, On Popular Music 1941) Pop music contains simple, chord driven, repetitious, square phrased (4 bar) melodies that are catchy and easily singable. The phrases in these sections are generally 4, 8, 12, or 16 measures long. Most pop songs have a catchy 8 measure phrase that is repeated 6-8 times throughout the song. This attributes to the ever so frequently heard ââ¬Å"It was on the radio this morning and I just canââ¬â¢t get it out of my headâ⬠phenomeno...
Thursday, October 24, 2019
Putting the Service â⬠Profit Chain to Work
PUTTING THE SERVICE ââ¬â PROFIT CHAIN TO WORK Group ââ¬â 5 Introduction: Factors that drives profitability Investment in people Leadership Vision ââ¬â Patina of spirituality, importance of mundane Profitability Technology supporting frontline workers Successful service companies: Banc One, Intuit, Southwest Airlines, Service Master, USAA, Taco Bell, and MCI Compensation linked to performance Recruiting and training practices The Service ââ¬â Profit Chain â⬠¢ Establishes relationships between profitability, customer loyalty, and employee satisfaction, loyalty and productivity â⬠¢ Measure and management techniquesSupport services and policies Employee loyalty, satisfaction, productivity Value and service Customer satisfaction Customer loyalty Profit and growth The Links in the Service-Profit Chain â⬠¢The service profit chain is also defined by a special leadership â⬠¢Examples: Herbert Kelleher ââ¬â Southwest (Patina of spirituality), William Pollard ââ¬â ServiceMaster (Teacher-learner managers, servantââ¬â¢s heart), John McCoy- Banc One (Uncommon Partnership, system of support) Customer Loyalty that drives Profitability and Growth 5% increase in customer loyalty can produce profit increases from 25% to 85% â⬠¢ Quality of market share in terms of customer loyalty as important as quantity of share in the market â⬠¢ Example: Banc One â⬠¢ Measures of Customer retention â⬠¢ No. of services used by each customer ââ¬â depth of relationship â⬠¢ Level of customer satisfaction â⬠¢ XEROX Customer satisfaction Drives Customer Loyalty â⬠¢ Polled 480,000 customers per year â⬠¢ Five point scale ââ¬â satisfaction(product and service) â⬠¢ Relationships between the scores ââ¬â actual loyalty differed greatly between 5s and 4s apostles â⬠¢ Terrorists ââ¬â unhappy customersValue drives Customer Satisfaction â⬠¢ Value ââ¬â related to the total costs (price and other costs incurr ed) â⬠¢ Example: â⬠¢ Progressive ââ¬â insurance company ââ¬â Quick processing and payment to claims ââ¬â Little policy holder effort ââ¬â CAT (catastrophe) team Employee Productivity Drives Value â⬠¢ Southwest Airlines â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ 7th largest US domestic carrier 86% of employees unionized (total 14,000) Employees can perform several jobs Schedules, routes and company practices to enable speedy boarding and deplaning (15 min. 40% more pilot (70hr/month) and aircraft utilization Fare charges 60-70% lower Customer perceptions of value are very high without additional facilities 14,000 employees ââ¬â marketing research unit Employee loyalty drives productivity â⬠¢ Study of automobile dealerââ¬â¢s sales personnel â⬠¢ More employee turn over more loss Employee Satisfaction drives Loyalty â⬠¢ Propriety study of a property and casualty insurance company â⬠¢ Southwest ââ¬â highest reten tion (95%) â⬠¢ USAA ââ¬â Insurance and financial services providerInternal Quality drives Employee Satisfaction â⬠¢ Working environment â⬠¢ USAA ââ¬â telephone sales and service representatives â⬠¢ Information system â⬠¢ Training â⬠¢ ServiceMaster â⬠¢ Attitudes of people toward one another â⬠¢ Cleaning and maintenance â⬠¢ Importance to mundane Leadership Underlies the Chainââ¬â¢s Success â⬠¢ Corporate culture centered on service â⬠¢ Willingness and ability to listen â⬠¢ Examples Relating Links in the chain for management Action â⬠¢ Few have links in meaningful way â⬠¢ Examples Property and casualty insurance company â⬠¢ MCI â⬠¢ Taco Bell à » Employee participation à » Periodic round table meetings, interviews Service ââ¬â Profit Chain Audit â⬠¢ PROFIT AND GROWTH â⬠¢ How do we define loyal customers? â⬠¢ Do measurements of customer profitability include profits from referrals? â⬠¢ What pr oportion of business development expenditures and incentives directed to the retention of existing customers?â⬠¢ Why do customers defect? Service ââ¬â Profit Chain Audit â⬠¢ CUSTOMER SATISFACTION â⬠¢ Are customer satisfaction data gathered in an objective, consistent, and periodic fashion? Where are the listening posts for obtaining customer feedback in your organization? â⬠¢ How is information concerning customer satisfaction used to solve customer problems? Service ââ¬â Profit Chain Audit â⬠¢ EXTERNAL SERVICE VALUE â⬠¢ how do you measure service value? â⬠¢ How is information concerning customersââ¬â¢ perceptions of value shared with those responsible for designing a product or service? â⬠¢ To what extent are measures taken of differences between customersââ¬â¢ perceptions of quality delivered and their expectations before delivery? Do our organizationââ¬â¢s efforts to improve external service quality emphasize effective recovery fro m service errors in addition to providing a service right the first time?Service ââ¬â Profit Chain Audit â⬠¢ Employee productivity â⬠¢ How do you measure employee productivity? to what extent do measures of productivity identify changes in the quality as well as the quantity of service produced per unit of input? â⬠¢ Employee loyalty â⬠¢ How do you create employee loyalty? â⬠¢ Employee Satisfaction Is employee satisfaction measured in ways that can be linked to similar measures of customer satisfaction with sufficient frequency and consistency to establish trends for management use? â⬠¢ Are employee selection criteria and methods geared to what customers as well as managers believe are important? â⬠¢ To what extent measures of customer satisfaction, loyalty or the quality and quantity of service output used in recognizing and rewarding? Service ââ¬â Profit Chain Auditâ⬠¢ INTERNAL SERVICE QUALITY Do employees know who their customers are? â⬠¢ Employee satisfaction with technological and personal support? â⬠¢ LEADERSHIP ââ¬â To what extent ââ¬â ââ¬â ââ¬â ââ¬â ââ¬â Energetic, creative vs stately, conservative? Participatory, caring vs removed, elistist? Listening, coaching and teaching? Motivating by mission vs motivating by fear? Leading by means personal values vs institutionalized policies? Time spent developing and maintaining culture? â⬠¢ RELATING MEASURES â⬠¢ what are the most important relationships in companyââ¬â¢s service profit chain? .
Wednesday, October 23, 2019
Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc
Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. Although, most marketers have already introduced and used other marketing communication and promotional tools, package design firms, direct marketing agencies and sales promotion were generally considered as supplementary services and were only used on specific projects.Agencies on public relations were employed to handle the affairs, publicity and image of a company to the targeted public. However, these services were not regarded as vital processes in marketing communication. Traditionally, marketing practices were founded within strong barriers wherein various functions on marketing and promotion are planned and managed separately, with specific market views, budgets , goals and objectives. During this time, marketers failed to realize the importance of coordinating all marketing tools in order to enhance communication and image to target markets (Moore and Thorson, 1996).By 1980s, several organizations have understood and realized the effective strategy behind the integration of various promotional tools. Later, this marketing approach was termed as the integrated marketing communications or IMC. This involves the incorporation of different promotional elements and marketing activities used in communicating with the companyââ¬â¢s clients (Moore and Thorson, 1996). A significant transition on marketing approach occurred as marketers were no longer concentrated on solely using media advertising for marketing.Moreover, several companies began to go beyond conventional practice and used other promotional specialists to improve and implement their market plans. Benefits on Sales Volume in Unilever One of the companies operating in Nigeria is Unil ever. The company provides different range of products. In order to gain customer response and large sales volume, the company has been able to use sales promotionm. Advertising or promoting a particular product can be done in multiple ways. Depending on the target market, the product being endorsed and the budget the company can allocate, advertising strategies are almost limitless.Through proper planning, design and execution, advertising can effectively draw customer response, which could either be positive or negative. One of the conventional strategies of drawing out customer response out of advertising is by incorporating humor. Though the effect of humor on overall customer response remains unclear, commercial designers tend to integrate this aspect due to its capability to cause reaction, such as amusement. The main idea of putting humor in advertisements is to enable retention among consumers and enhance product appeal.The use of 3D advertising promotes online virtual exper iences which generally enhances product value. The interactive aspect of this approach encourages consumers to go into an active shopping experience, which in turn increases interested consumers (Biocca, Daugherty and Li, 2002). The use of technology then draws out customer response through the added visual and interactive aspects. This particular approach can actually be applied to Thornton Fencingââ¬â¢s official website. Considering its vast product line, 3D advertising can enhance the browsing experience of online visitors, ultimately leading to more and better customer responses.Sales promotion is another current trend in advertising. Establishing business home pages for offering goods and services require relatively minor costs; thus, this approach is attractive and practical for both merchants and new business entrants. Theoretically, anyone who has access to the internet can visit the company website and enter the market. Aside from broadened market access, the internet en ables merchants to attain direct access to their consumers. This helps retailers avoid undergoing several intermediaries before reaching the consumers; hence, business deals are made faster.Furthermore, this method helps avoid particular intermediary costs like distribution inventories as well as the maintenance of costly retail shops. However, such advertising approach also entails problems such as piracy and violation of property rights. Several models have been proposed in order to evaluate the impact of advertising to consumer behavior. In the model developed by Rodgers and Thorson (2000) for example (See Figure A), the model shows a number of factors in internet advertising that can influence consumer behavior.The consumer-controlled section on the first part of the model identifies the different factors that encourage consumers to use the internet. Their reaction or response to advertisements seen on the net will depend on the advertiser-controlled factors as well as the consu mer mode. Ad types, formats and features play a significant role in influencing consumer behavior, leading to multiple results as indicated in the outcomes section. Reference Assael, H. (1995). Consumer behavior and marketing action. 5th ed. Cincinnati: South Western College. Bailey, S. , and Schultz, D. (2000). Customer/Brand Loyalty in an Interactive Marketplace.Journal of Advertising Research, 40(3), 41. Biocca, F. , Daugherty, T. and Li, H. (2002). Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising, 31(3), 43+. Kotler, P. and Armstrong, G. (2001). Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall. Moore, J. & Thorson, E. (1996). Integrated Communication: Synergy of Persuasive. Mahwah, NJ: Lawrence Erlbaum Associates. Stock Market Auto loan calculator Our Recommendations images Buzz marketing in Web2. 0 images HOTEL SALES AND CLIENT RELATION images Marketing and Branding Busines s OpportunitiesBusiness Softwares Visitors to this page also liked: Feedjit is learning about this page. Check back in a few minutes for recommended reading. 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Only SG$ 25/ page. ww. ivythesis. com 4 Category : Marketing, Marketing Plan Technorati Tags: budget, consumer behavior, Essay, marketing, media advertising, sales promotion, sales volume, samples, strategies, target market, Unilever (Nig. ) PLC TrackBack TrackBack URL for this entry: http://www. typepad. com/services/trackback/6a00e00987fe5188330133f29eb5a0970b Listed below are links to weblogs that reference Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC: Comments Feed You can follow this conversation by subscribing to the comment feed for this post. Post a comment If you have a TypeKey or TypePad account, please Sign In ()Your Information (Name is required. Email address will not be displayed with the comment. ) Malaysia Essays RM 40 www. ivythesis. com Custom dissertations. We write it for you. Only RM 40/ page. Essay Writing Australia www. ivythesis. com Send us your essay instructions. We write it for you. Only AUD$27 per page. 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